ECOANTITRUST is a transdisciplinary initiative aiming to offer valuable perspectives and insights for effective transformation of BRICS competition policy and regulation toward cultivating diverse and competitive digital economies and foster digital innovations in the best interests of societies.

The fast-paced emergence of BRICS economies has coincided with the proliferation of digital innovations and the subsequent successes of the digital platforms and ecosystems. Digital innovations, on the one hand, have played a beneficial role in facilitating technologies, connectivity, and enterprise in these countries. However, there remains a delay in the preparedness of BRICS competition policies and practices to address the highly dynamic nature of digital markets and their players. This often limits how such economies and societies can best advantage from digital industries to enhance domestic economic priorities and social well-being of their own citizens.

In this vein, the ECOANTITRUST initiative has sought to advance a holistic, systems-based understanding of the digital economy with a specific focus on BRICS countries since 2020. The initiative derives approaches from the complex adaptive systems theories, drawing inspiration from ecology and natural ecosystems, to understand the complex interconnections of global players in the digital economy. In doing so, it challenges conventional antitrust perceptions by employing a pluralistic approach befitting to the current needs of BRICS economies and elsewhere in the context of evolving nature of digital markets. ECOANTITRUST thus operates at the forefront of science to policy, engaging an interdisciplinary team of academics with competition policy experts who together provide a system driven approach to informing competition policies for the enhancement of the BRICS digital landscape.


Rovenskaya, E. & Ivanov, A. (2021). Προς ένα Οικο-λογικό Αντιμονοπωλιακό Δίκαιο (Towards Eco-Logical Antitrust) (in Greek). In: Έκθεση Πεπραγμένων του 2021. pp. 36-40 Athens, Greece: Επιτροπή Ανταγωνισμού.

Rovenskaya, E. , Ivanov, A., Boza, G. , Scharler, U., & Hathiari, S. (2022). Ecology to the Rescue! Unravelling the complexities of the digital economy. In: Systems Analysis for Reducing Footprints and Enhancing Resilience, 16-17 November, 2022, Vienna, Austria.

Erokhin, D., Yosipof, A., & Komendantova, N (2022). Conspiracy Theories Discussion in Social Media. In: SECAT 2022 - Scientific Expertise, Communication and Trust, 27-28 September 2022, Aarhus, Denmark.

Rovenskaya, E. (2023). Social media and platforms as a new source of data for understanding societies and humans. In: Third Digital Day: At the Roots of Digitalisation, 10-11 March 2023, University of Florence, Italy.



01 February 2024

Putting theory into practice: Regulating digital ecosystems based on insights from ecology

Competition policy is recognizing the challenges of regulating conglomerate ecosystems in the era of digitalization. However, the need to bridge the gap between recognition and policy action remains. To discuss how, Elena Rovenskaya led a thematic session at the UNCTAD eWeek 2023.
Beijing skyline

29 November 2023

Embracing Ecological Perspectives, Tools, and Models to Navigate the Digital Economy

Digitalization has ushered in new markets worldwide and in BRICS countries. However, the concentration of market power and digital resources by only a handful of digital platform ecosystems (DPEs) has also triggered new governance challenges, particularly, for BRICS countries. As part of the dissemination process of the ECOANTITRUST initiative, Elena Rovenskaya delivered a presentation on the adoption of ecological insights and tools to improve understanding of the complex nature of digital platforms, their ecosystems, and their interactions with the wider economy.
Red Fort, New Delhi, India

29 November 2023

Integrating Sustainability as a New Dimension for Competition Policy

In the age of digitalization, the dominance of digital platform ecosystems (DPEs) extends beyond concentration of product markets, impacting not only economic dynamics but also exerting influence on the broader well-being of individuals including its social and environmental dimensions. As private incentives often supersede social responsibilities even for the most powerful DPEs, competition regulators face the challenge to incorporate a broader concept of wellbeing and sustainability into their activities.