The ECOANTITRUST initiative began in November 2020 to advance a holistic, systems-based understanding of the digital economy. The project derives approaches from complex adaptive systems theory through the lens of ecology and natural ecosystems to understand the complex interconnections of digital platform ecosystems. ECOANTITRUST provides a new scope of knowledge for such systems, thereby developing unique insights into the emergence and rise of influential technological firms, digital start-ups, and online platforms in the fast-growing digital world.

ECOANTITRUST is transdisciplinary; the initiative involves academics and experts from the fields of economics, ecology, biology, competition law, and more. The initiative also engages with high level policy advisors, lawyers, and regulatory experts to regularly disseminate new findings and involve several experienced perspectives.


Rovenskaya, E. & Ivanov, A. (2021). Προς ένα Οικο-λογικό Αντιμονοπωλιακό Δίκαιο (Towards Eco-Logical Antitrust) (in Greek). In: Έκθεση Πεπραγμένων του 2021. pp. 36-40 Athens, Greece: Επιτροπή Ανταγωνισμού.

Rovenskaya, E. , Ivanov, A., Boza, G. , Scharler, U., & Hathiari, S. (2022). Ecology to the Rescue! Unravelling the complexities of the digital economy. In: Systems Analysis for Reducing Footprints and Enhancing Resilience, 16-17 November, 2022, Vienna, Austria.

Erokhin, D., Yosipof, A., & Komendantova, N (2022). Conspiracy Theories Discussion in Social Media. In: SECAT 2022 - Scientific Expertise, Communication and Trust, 27-28 September 2022, Aarhus, Denmark.

Rovenskaya, E. (2023). Social media and platforms as a new source of data for understanding societies and humans. In: Third Digital Day: At the Roots of Digitalisation, 10-11 March 2023, University of Florence, Italy.



01 February 2024

Putting theory into practice: Regulating digital ecosystems based on insights from ecology

Competition policy is recognizing the challenges of regulating conglomerate ecosystems in the era of digitalization. However, the need to bridge the gap between recognition and policy action remains. To discuss how, Elena Rovenskaya led a thematic session at the UNCTAD eWeek 2023.
Beijing skyline

29 November 2023

Embracing Ecological Perspectives, Tools, and Models to Navigate the Digital Economy

Digitalization has ushered in new markets worldwide and in BRICS countries. However, the concentration of market power and digital resources by only a handful of digital platform ecosystems (DPEs) has also triggered new governance challenges, particularly, for BRICS countries. As part of the dissemination process of the ECOANTITRUST initiative, Elena Rovenskaya delivered a presentation on the adoption of ecological insights and tools to improve understanding of the complex nature of digital platforms, their ecosystems, and their interactions with the wider economy.
Red Fort, New Delhi, India

29 November 2023

Integrating Sustainability as a New Dimension for Competition Policy

In the age of digitalization, the dominance of digital platform ecosystems (DPEs) extends beyond concentration of product markets, impacting not only economic dynamics but also exerting influence on the broader well-being of individuals including its social and environmental dimensions. As private incentives often supersede social responsibilities even for the most powerful DPEs, competition regulators face the challenge to incorporate a broader concept of wellbeing and sustainability into their activities.