The Ford Model T automobile was the first highly standardized, mass-produced, and affordable car. 

More than 15 million units were produced between 1908 and 1926, the second largest production run (next to the Volkswagen Beetle) of any model produced to date. Standardization combined with new manufacturing methods resulted in low (and further declining) costs marking the beginning of mass motorization with all its positive and negative impacts.

Standardization of the Model T did not allow for much consumer choice:  "You can paint it any color, so long as it's black", Henry Ford (attributed)  

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Last edited: 20 February 2012

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