18 June 2019
Four Seasons Hotel, Cairo, Egypt

Union for the Mediterranean Business Forum

Leena Ilmola-Sheppard is invited to moderate a section on "Harnessing the Potential of New Trends and Technologies for Digital Trade" at the Union for the Mediterranean (UfM) Business Forum. The Forum is attended by high-level government officials and representatives of international organizations. 

© Evgeniia Shelukhina |Dreamstime.com

© Evgeniia Shelukhina |Dreamstime.com

The UfM in partnership with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Association of the Mediterranean Chambers of Commerce and Industry (ASCAME) organize the Business Forum with the support of the Ministry of Trade and Industry of Egypt. The Forum focuses on two main trade issues of paramount importance to economic integration and the development of the Mediterranean region: market access and digital trade

The keynote speeches at the Forum are delivered by H.E. Mr. Nasser Kamel, UfM Secretary General, H.E. Amb. Ivan Surkoš, Head of the European Union Delegation to Egypt, H.E. Mr. Amr Nassar, Minister of Trade and Industry of Egypt and Mr. Ahmed El Wakil, President of the Association of the Mediterranean Chambers of Industry and Commerce. 

UfM Business Forum section "Harnessing the Potential of New Trends and Technologies for Digital Trade"

With the accelerating demographic changes and technology penetration sweeping across the Southern and Eastern Mediterranean (SEMED) countries, the SEMED region is one of the fastest growing digital trade markets in the world. The growing domestic demand as well as the export of goods and services through online marketplaces pave the way for great economic opportunities, which so far have been underexploited in comparison to other parts of the world. At the same time, digital trade opens up a whole set of challenges for businesses and regulators alike, ranging from the need for investments into new technologies to questions on cyber security, data protection and net-neutrality.

The keynote speech at the section is given by H.E. Mr. Amr Talaat, Minister of Communication and Information Technology of Egypt.

Print this page

Last edited: 29 May 2019


Leena Ilmola-Sheppard

Senior Research Scholar

Cooperation and Transformative Governance Research Group

T +43(0) 2236 807 614

IFM Business Forum Information


Tou, Y., Moriya, K., Watanabe, C., Ilmola-Sheppard, L., & Neittaanmäki, P. (2018). Soft Innovation Resources: Enabler for reversal in GDP Growth in the Digital Economy. International Journal of Managing Information Technology 10 (3), 9-27.

International Institute for Applied Systems Analysis (IIASA)
Schlossplatz 1, A-2361 Laxenburg, Austria
Phone: (+43 2236) 807 0 Fax:(+43 2236) 71 313