05 June 2019 - 06 June 2019
Sustainable Brands '19 Detroit • Cobo Center

Transforming Brands through sustainable Innovation

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, Sustainable Brands sets out to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

© Jason Nemirow

© Jason Nemirow

It’s annual flagship conference taking place in Detroit under the theme ‘Transforming Brands through sustainable Innovation’ sets out to authentically leverage science, technology, storytelling and unlikely partnerships to win in the marketplace and Deliver the Good Life in a changing world.

Gloria Benedikt, who leads the IIASA Science and Art project, will be speaking at a session on behaviour change and cultural shifts and the Science and Art Production "Dancing with the Future" will be closing the Conference.

Breakout Session

Driving Behavior Change and Cultural Shift by Immersing Consumers
with Interactive Content, VR, AR and Art
05 June 2019 from 15:30 to 16:30 (GMT-4)

Closing Session

Dancing with the Future: The Science and Art of Human Cooperation
06 June 2019, from 15:05 to 15:55 (GMT-4)
Grand Riverview Ballroom

© Daniel Kruganov

“Dancing with the Future” pushes the boundaries of art and science, fusing dance, evolutionary dynamics, and an interactive game. In this production, five dancers and two scientists explore the mechanisms of cooperation and investigate a question that is at the heart of all sustainable development, yet remains widely elusive because it entails a moral component that cannot easily be assessed: are humans able to cooperate with future generations? In other words, what kind of planet are we willing to leave behind for the people who come after us?

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Last edited: 03 September 2020


Gloria Benedikt

Science and Art Project Leader


Piotr Magnuszewski

Research Scholar:

Water Security Research Group|Equity and Justice Research Group

T +43(0) 2236 807 594

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International Institute for Applied Systems Analysis (IIASA)
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